My Internship Journey :)

Hi! I’m Kerina, a Business major specializing in Strategic Management and Marketing in Singapore Management University. Since I was young, I’ve always enjoyed solving problems and taking on new challenges. I’ve always found the beauty in marketing and am always intrigued by how some companies explored marketing. 

From October 2021 to May 2021, I interned at Swapie & Gifting.sg as a Marketing Intern. In this internship, I was lucky enough to work very closely with the founder which allowed me to step out of my comfort zone and expand my knowledge and skill set by exploring the world of marketing. 

During my internship, I had the opportunity to work around new marketing strategies and bounce off my thoughts with my team members and was also able to take-charge or ownership of my project. As I started my internship during phase 2-3 after the circuit breaker, I was working remotely, but this did not deter me from getting to know my team as we went out for work meetings and dinner to get to know one another on a personal level.

It was nice to meet the other interns as well as my supervisors in person and to know them better. During my remote internship, I was given a weekly checklist of my task and had a weekly progress meeting with my boss. During this internship I had the opportunity to explore doing email marketing, launching advertising campaigns as well as running different social media accounts. 

As the new year came along, school started and I could only commit to this internship part time. Thankfully for all the support received, I was able to still learn and improve both on a professional and personal level. All in all this internship allowed me to have a clearer view of what it is meant to be in the professional world. This internship experience has really opened my eyes and allowed me to confirm that my passion is to work in the marketing field.

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